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RizeX Labs

Join our FREE demo session to explore Salesforce Marketing Cloud career opportunities

Complete Marketing Cloud Training

Master Salesforce Marketing Cloud with RizeX Labs

A structured, step-by-step roadmap designed to take you from beginner to job-ready with real campaign projects and placement support.

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Learner rating
4.8/5

Learner rating

Active students
3000+

Active students

Hiring partners
270+

Hiring partners

Not sure if this is right for you? Talk to our team and get clarity on your career path

Who is this program for?

Built for marketers moving into martech, and for Salesforce professionals adding Marketing Cloud to their skill set.

Martech Career Path

Digital Marketers

Move from campaign execution into enterprise marketing automation on the Salesforce platform.

Add a Specialism

Salesforce Professionals

Extend your Salesforce experience into Marketing Cloud, one of the highest-demand specialisms in the ecosystem.

0-2 Years Experience

Freshers & Recent Graduates

Start in martech with a structured roadmap, real campaign builds and placement support.

Career Growth Path

Email & CRM Executives

Step up from tooling-level work into journey design, data extensions and AMPscript personalisation.

Why Choose RizeX Labs for Marketing Cloud Training

Industry-focused training designed to make you job-ready — not just certified.

Email Studio

Build, test and send campaigns, and understand deliverability from the ground up.

Journey Builder

Design multi-step customer journeys with entry criteria, decision splits and waits.

Automation Studio

Schedule and orchestrate data imports, queries, filters and sends.

Contact & Data Model

Data extensions, contact builder and the data relationships campaigns depend on.

AMPscript & SQL

Personalise content and query your data with the platform native languages.

Einstein for SFMC

Engagement scoring, send time optimisation and AI-driven personalisation.

Integrations (APIs)

REST and SOAP APIs, Marketing Cloud Connect and transactional messaging.

Real Campaign Projects

Ship real campaigns end to end, not screenshots of someone else doing it.

4.8/5

Average learner rating

from 1500+ reviews

3000+

Active students

learning with us right now

270+

Hiring partners

actively interviewing

Detailed Course Curriculum

Marketing Cloud end to end — 8 tracks, 28 modules, 723 topics, from Contact Builder to AMPscript, SQL, APIs and live projects.

Tracks
8
Modules
28
Topics
723
01 Cloud Computing & SFMC Basics Salesforce CRM Integration
  • Cloud Computing Concepts
  • Service Models: SaaS, PaaS, IaaS (with real examples)
  • Cloud Evolution & Benefits
  • Introduction to Salesforce Marketing Cloud
  • SFMC Architecture Overview
  • Studios vs Builders
  • Email Studio
  • Automation Studio
  • Journey Builder
  • Contact Builder
  • Mobile Studio
  • Web Studio

Salesforce CRM Integration

  • Salesforce CRM Integration Architecture
  • Marketing Cloud Connect
  • Connected App / Authentication
  • Synchronized Data Extensions
  • Salesforce Data Entry Source
  • Salesforce Data Extensions
  • Synchronized Objects
  • Salesforce Object → Data Extension Mapping
  • Subscriber Key Strategy
  • CRM Campaign Integration
  • Salesforce Send Email Activity
  • Salesforce Task Activity
  • Update Salesforce Object Activity
  • Salesforce Data Entry Event
02 Contact Builder & Data Management Data Extensions · Data Relationships · Attribute Groups · Contact & Subscriber Management · +3 more
  • Contact Builder Interface & Setup

Data Extensions

  • Types:
  • Standard
  • Filtered
  • Random
  • Sendable vs Non-Sendable
  • Data Extension Creation Strategies
  • Primary Keys
  • Composite Keys
  • Nullable vs Required Fields
  • Field Data Types
  • Data Retention Policies
  • Send Relationship
  • Population
  • Enterprise-Level Data Extensions
  • Shared Data Extensions
  • Business Unit Data Extensions
  • Synchronized Data Extensions
  • Data Extension Folders
  • Data Extension External Key
  • Data Extension Naming Conventions
  • Data Extension Indexing Concepts
  • Large Data Extension Considerations
  • Contact Deletion
  • Contact Builder Population Concepts

Data Relationships

  • 1:1 Relationships
  • 1:N Relationships

Attribute Groups

  • Attribute Groups
  • Attribute Group Configuration
  • Data Model Relationships

Contact & Subscriber Management

  • Contact Key vs Subscriber Key
  • Contact Key Strategy
  • Subscriber Key Strategy

List-Based Model

  • Lists
  • Groups
  • Data Filters

Contact-Based Model

  • Relational Model
  • Relational Data Architecture
  • Customer Data Models
  • Transactional Data Models

Audience Builder

  • Filtered Audiences
  • Rules & Criteria
20 Marketing Cloud Security 12 topics covered step by step.
  • Business Unit Security
  • Roles & Permissions
  • User Management
  • Installed Packages
  • API Users
  • OAuth
  • Data Access
  • Shared Data Extensions
  • Folder Permissions
  • Security Best Practices
  • Credential Management
  • Data Privacy
21 Business Units & Enterprise Architecture 10 topics covered step by step.
  • Enterprise 2.0 Concepts
  • Enterprise vs Business Unit
  • Parent / Child Business Units
  • Shared Data Extensions
  • Shared Content
  • Shared Data Sources
  • Enterprise-Level Subscribers
  • Business Unit-Level Configuration
  • Multi-Brand Architecture
  • Multi-Country Architecture
03 Email Studio (Core Execution) Email Builder · Personalization Strings · Dynamic Content · A/B Testing · +1 more
  • Email Studio Navigation

Email Builder

  • Templates
  • Pre-built Templates
  • Custom HTML Templates
  • Content Blocks
  • Text
  • Image
  • Button
  • HTML
  • Dynamic Content
  • Content Builder Architecture
  • Shared Content
  • Reusable Content
  • Content Builder Folders
  • Asset Management
  • Image & File Management
  • Dynamic Content
  • Rules-Based Content
  • Personalized Content
  • Content Builder API
  • Email Asset Creation

Personalization Strings

  • FirstName
  • Email
  • Attribute Values
  • Personalization Attributes

Dynamic Content

  • Rules-Based Content
  • Attribute-Based Personalization
  • Conditional Content
  • Personalized Messaging

A/B Testing

  • Subject Line
  • Content
  • Send Time
  • A/B Testing Strategy

Send Management

  • Send Classification
  • Commercial
  • Transactional
  • Sender Profile
  • From Name
  • From Email
  • Delivery Profile
  • Send Definition
  • Send Configuration
16 Personalization 12 topics covered step by step.
  • Personalization Strategy
  • Attribute-Based Personalization
  • Behavioral Personalization
  • Dynamic Content
  • AMPscript Personalization
  • Content Builder Personalization
  • Audience Segmentation
  • Personalized Recommendations
  • Conditional Messaging
  • Product Recommendations
  • Personalized URLs
  • Personalized Landing Pages
05 Compliance & Subscriber Management Lists Management · Unsubscribe Management · Enhanced FTP / SFTP
  • CAN-SPAM Guidelines
  • GDPR Basics
  • Consent
  • Data Handling
  • CCPA Overview

Lists Management

  • Publication Lists
  • Opt-in Categories
  • Suppression Lists
  • Do Not Send
  • Exclusion Lists
  • Temporary Exclusion During Send

Unsubscribe Management

  • Unsubscribe Handling
  • Global Unsubscribe
  • List-Level Unsubscribe
  • Publication List Management
  • Subscriber Status
  • Subscriber Preferences

Enhanced FTP / SFTP

  • Enhanced FTP Overview
  • SFTP Overview
  • Import Files
  • Export Files
  • File Naming Patterns
  • File Transfer Activity
  • Encryption
  • Decryption
  • File Drop
  • Automated File Processing
  • CSV / TXT Files
  • ZIP Files
  • Data Extract → SFTP
  • SFTP → Data Extension
22 Email Deliverability 18 topics covered step by step.
  • Sender Reputation
  • IP Reputation
  • Domain Reputation
  • Dedicated vs Shared IP
  • IP Warming
  • Domain Authentication
  • SPF
  • DKIM
  • DMARC
  • Sender Authentication Package Concepts
  • Bounce Management
  • Hard Bounce vs Soft Bounce
  • Spam Complaints
  • Blocklists
  • Email Throttling
  • Engagement-Based Deliverability
  • Gmail / Yahoo Sender Requirements
  • Deliverability Troubleshooting
23 Transactional Messaging 12 topics covered step by step.
  • Transactional Messaging Overview
  • Transactional API
  • Transactional Send Definitions
  • Triggered Sends
  • Email Transactional Messaging
  • SMS Transactional Messaging
  • Send Classifications
  • Sender Profiles
  • Delivery Profiles
  • Suppression
  • API-Triggered Transactional Messages
  • Event-Driven Messaging
04 AMPscript (Deep Dive) Data Extension Functions · String Functions · Date Functions · Conditional Functions · +2 more
  • AMPscript Syntax & Structure
  • Variables & Data Types

Data Extension Functions

  • Lookup
  • LookupRows
  • LookupOrderedRows
  • LookupRowsCS
  • RowCount
  • Row
  • Field
  • AttributeValue
  • InsertDE
  • UpsertDE
  • UpdateDE
  • Empty
  • RaiseError

String Functions

  • Concat
  • Substring
  • Length
  • IndexOf

Date Functions

  • Now
  • DateAdd
  • FormatDate

Conditional Functions

  • IF
  • IIF
  • IF / ELSEIF / ELSE
  • Nested Conditional Logic

AMPscript Development

  • Personalization Using AMPscript
  • Variable Handling
  • Dynamic Personalization
  • Dynamic URLs
  • Conditional CTAs
  • FOR Loops
  • Data Retrieval
  • Data Writing
  • Error Handling

Real-World Use Cases

  • Dynamic Emails
  • Conditional Content
  • Personalized Emails
  • Data Writing
  • Insert / Update Data
  • Customer-Based Personalization
  • Transaction-Based Personalization
11 SSJS (Server-Side JavaScript) JavaScript Basics · Conditional Statements · Loops · SSJS Basics · +4 more

JavaScript Basics

  • Data Types
  • Variables
  • Operators
  • Functions

Conditional Statements

  • If
  • If-Else
  • If-ElseIf-Else

Loops

  • While Loop
  • Do While Loop
  • For Loop
  • For Each Loop

SSJS Basics

  • SSJS Overview
  • AMPscript vs SSJS

Core Functions

  • Platform.Load
  • Data Extension Functions
  • Platform Functions
  • Core Library
  • HTTP Functions
  • Script.Util

WSProxy

  • WSProxy Introduction
  • Retrieve
  • Create
  • Update
  • Delete
  • Perform
  • Pagination
  • Filtering
  • Data Extension Operations
  • Automation Operations
  • Email Operations
  • Subscriber Operations

API Calls Using SSJS

  • HTTP.Get
  • HTTP.Post
  • HTTP.Request
  • OAuth Token Handling
  • External REST API Calls

Use Cases

  • Complex Logic
  • API Calls
  • Data Processing
  • Automation
  • Dynamic Content
07 Automation Studio Data Management Activities · File Management Activities · Messaging Activities · Basic SQL · +7 more
  • Automation Studio Interface

Data Management Activities

  • Import File
  • Filter Activity
  • Query Activity
  • Data Extract
  • Script Activity
  • Wait Activity
  • Verification Activity

File Management Activities

  • File Transfer

Messaging Activities

  • Send Email

Basic SQL

  • SELECT
  • FROM
  • WHERE
  • DISTINCT
  • AND
  • OR
  • NOT
  • IN
  • BETWEEN
  • LIKE
  • IS NULL
  • IS NOT NULL
  • CASE
  • COALESCE

JOINs

  • INNER JOIN
  • LEFT JOIN
  • RIGHT JOIN
  • FULL JOIN Concept
  • Self Join
  • Multiple-Table JOINs

Aggregations

  • COUNT
  • SUM
  • AVG
  • MIN
  • MAX
  • GROUP BY
  • HAVING

Advanced SQL

  • Subqueries
  • Correlated Subqueries
  • EXISTS
  • NOT EXISTS
  • Common Table Expression Concepts
  • Window Functions
  • ROW_NUMBER
  • RANK
  • PARTITION BY
  • Deduplication
  • Latest Record Selection
  • Date Calculations
  • DATEADD
  • DATEDIFF
  • CONVERT
  • CAST

SFMC SQL Use Cases

  • Deduplicate Customers
  • Find Latest Transaction
  • Find Inactive Customers
  • Find Customers Who Haven't Opened in 90 Days
  • Find Customers Who Purchased but Didn't Receive Email
  • Find Customers Who Received Email A but Not Email B
  • Create Segmentation Data Extensions
  • Incremental Data Processing
  • Update Existing Records
  • Overwrite vs Append vs Update
  • Query Activity Best Practices
  • Query Activity Limitations

Automation Types

  • Scheduled Automation
  • Triggered Automation
  • File-Drop Automation

Entry Events

  • Entry Events
  • Automation Scheduling
  • File-Based Entry

Real-World Use Cases

  • Daily Data Refresh
  • Segmentation Automation
  • Campaign Trigger
  • Data Processing Automation
  • File-Based Data Processing
08 Journey Builder Entry Sources · Activities · Journey Types · Use Cases
  • Journey Builder Interface

Entry Sources

  • Data Extension Entry
  • API Entry Event
  • Salesforce Data Entry

Activities

  • Send Email
  • SMS Activity
  • Wait Activity
  • Decision Split
  • Update Contact

Journey Types

  • Single Step Journey
  • Multi-Step Journey

Use Cases

  • Welcome Journey
  • Lead Nurturing
  • Re-engagement Campaign
17 Advanced Journey Builder Entry Sources · Advanced Activities · Journey Management

Entry Sources

  • Data Extension Entry
  • API Entry Event
  • Salesforce Data Entry
  • Event-Based Entry
  • Entry Source Configuration
  • Entry Audience
  • Re-entry Settings

Advanced Activities

  • Decision Split
  • Engagement Split
  • Einstein Features
  • Send Email
  • SMS Activity
  • Update Contact
  • Salesforce Activities
  • Wait Until Date
  • Wait by Attribute
  • Exit Criteria
  • Goal Configuration
  • Contact Entry Rules
  • Suppression
  • Path Optimization Concepts

Journey Management

  • Journey Versioning
  • Journey Testing
  • Journey Activation
  • Journey Monitoring
  • Contact History
  • Journey Data
24 Einstein AI Einstein & AI

Einstein & AI

  • Einstein Engagement Scoring
  • Einstein Send Time Optimization
  • Einstein Engagement Frequency
  • Einstein Content Selection
  • Einstein Content Testing
  • Einstein Copy Insights
  • Einstein Content Tagging
  • Einstein Messaging Insights
09 Mobile Studio MobileConnect · MobilePush · GroupConnect
  • Mobile Studio Overview

MobileConnect

  • SMS Sends
  • Keyword Management
  • Short Codes
  • Long Codes
  • SMS Subscriptions
  • Opt-in / Opt-out
  • MO / MT Messages
  • Two-Way SMS
  • SMS Templates
  • AMPscript in SMS
  • SMS Tracking
  • SMS in Journey Builder
  • Transactional SMS

MobilePush

  • Push Notifications

GroupConnect

  • Messenger Messaging Basics
10 Web Studio AMPscript in Landing Pages · SSJS for Landing Pages
  • Landing Pages
  • Microsites
  • Web Studio Builder
  • Basic Content Blocks
  • Layouts
  • Smart Capture Forms
  • CloudPages

AMPscript in Landing Pages

  • Form Submission Handling
  • Data Writeback

SSJS for Landing Pages

  • Server-Side JavaScript
  • Data Processing
  • Form Processing
19 CloudPages & Web Personalization 22 topics covered step by step.
  • CloudPages Architecture
  • Landing Pages
  • Collections
  • Microsites
  • Smart Capture
  • Custom HTML
  • CSS
  • JavaScript
  • AMPscript
  • SSJS
  • Forms
  • Form Processing
  • Data Extension Writeback
  • URL Parameters
  • Query Strings
  • CloudPagesURL()
  • RedirectTo()
  • RequestParameter()
  • HTTPPost
  • REST API from CloudPages
  • Security Considerations
  • Error Handling
06 Tracking & Reporting Email Tracking Metrics · Tracking Tools in SFMC · Data Views · Reports · +1 more

Email Tracking Metrics

  • Opens
  • Clicks
  • Bounce
  • Unsubscribe
  • Complaints
  • Delivery
  • Engagement Metrics

Tracking Tools in SFMC

  • Tracking Overview
  • Tracking Extract
  • Standard Tracking

Data Views

  • _Subscribers
  • _Sent
  • _Open
  • _Click
  • _Bounce
  • _Unsubscribe
  • _Job
  • _Journey
  • _JourneyActivity
  • _AutomationInstance
  • _Complaint
  • _BusinessUnitUnsubscribes

Reports

  • Standard Reports
  • Tracking Extract
  • SQL-Based Reporting
  • Data View Reporting
  • Email Performance Reports
  • Journey Performance Reports
  • Automation Performance Reports

Performance Analysis

  • Email Performance Analysis
  • Subscriber Engagement Analysis
  • Campaign Performance
  • Send-Level Reporting
  • Journey-Level Reporting
  • Conversion Tracking
  • KPI Analysis
14 Tracking Architecture & Data Views Tracking Architecture · Data Views · Tracking Queries

Tracking Architecture

  • SFMC Tracking Architecture
  • Tracking Data Flow
  • Send-Level Tracking
  • Subscriber-Level Tracking
  • Journey-Level Tracking
  • Automation-Level Tracking

Data Views

  • _Subscribers
  • _Sent
  • _Open
  • _Click
  • _Bounce
  • _Unsubscribe
  • _Job
  • _Journey
  • _JourneyActivity
  • _AutomationInstance
  • _Complaint
  • _BusinessUnitUnsubscribes

Tracking Queries

  • Email Send Analysis
  • Open Analysis
  • Click Analysis
  • Bounce Analysis
  • Unsubscribe Analysis
  • Non-Openers
  • Non-Clickers
  • Engagement Analysis
  • Journey Tracking
  • Automation Tracking
15 Advanced Reporting & Analytics 14 topics covered step by step.
  • Email Performance Dashboard
  • Journey Performance
  • Automation Performance
  • Subscriber Engagement
  • Conversion Tracking
  • Tracking Extracts
  • Data Views Reporting
  • SQL-Based Reporting
  • Send-Level Reporting
  • Campaign-Level Reporting
  • Journey-Level Reporting
  • KPI Design
  • Performance Benchmarking
  • Performance Analysis
12 Integrations & APIs API Fundamentals · Authentication & Security · REST API · Data Extension API · +5 more

API Fundamentals

  • REST API Basics
  • SOAP API Basics
  • REST vs SOAP
  • API Architecture
  • API Methods
  • GET
  • POST
  • PATCH
  • PUT
  • DELETE
  • Authentication
  • Authorization
  • HTTP Status Codes
  • Request & Response
  • Headers
  • Parameters
  • JSON
  • API Error Handling

Authentication & Security

  • Installed Packages
  • API Integration
  • Server-to-Server Integration
  • OAuth 2.0
  • Client ID
  • Client Secret
  • Access Token
  • Refresh / Token Lifecycle Concepts
  • Authentication vs Authorization

REST API

  • Data Extension API
  • Journey API
  • Contact API
  • Tracking API
  • Email API
  • Asset API
  • Automation API
  • Triggered Send API
  • MobileConnect API
  • MobilePush API

Data Extension API

  • Retrieve Data Extension
  • Retrieve Data Extension Rows
  • Create Data Extension
  • Update Data Extension
  • Insert Rows
  • Update Rows
  • Delete Rows

Journey API

  • Retrieve Journey
  • Journey Status
  • Journey Versions
  • Trigger Journey
  • API Entry Events

SOAP API

  • SOAP API Architecture
  • WSDL
  • Object Model
  • Retrieve
  • Create
  • Update
  • Delete
  • Perform
  • Data Extension Operations
  • Subscriber Operations

Postman

  • Postman Overview
  • Environment Setup
  • Variables
  • Authentication
  • Access Token Generation
  • GET Requests
  • POST Requests
  • PATCH Requests
  • DELETE Requests
  • Headers
  • Request Body
  • Response Validation
  • API Testing

API Live Integrations

  • External Application → SFMC
  • SFMC → External Application
  • OAuth Authentication
  • Real-Time Data Exchange
  • Trigger Journey via API
  • External System Integration
  • Real-Time Customer Events

Connectors

  • Salesforce CRM Integration
  • Marketing Cloud Connect
25 Testing & QA 14 topics covered step by step.
  • Test Data Extensions
  • Test Sends
  • Preview & Test
  • Email Rendering
  • Personalization Testing
  • AMPscript Testing
  • Journey Testing
  • Automation Testing
  • API Testing Using Postman
  • Data Validation
  • Negative Testing
  • Regression Testing
  • UAT
  • Production Deployment Checklist
26 Deployment & Environment Management 13 topics covered step by step.
  • Development vs Production
  • Configuration Management
  • Installed Packages
  • API Credentials
  • Data Extension Migration
  • Automation Migration
  • Journey Migration
  • Content Migration
  • Deployment Checklist
  • Change Management
  • Versioning
  • Testing Strategy
  • Rollback Considerations
27 Debugging & Troubleshooting 16 topics covered step by step.
  • Email Not Sending
  • Contact Not Entering Journey
  • Journey Email Activity Failure
  • Automation Failure
  • SQL Query Errors
  • Import Failures
  • File Not Detected
  • AMPscript Errors
  • SSJS Errors
  • API Authentication Errors
  • API 400 / 401 / 403 Errors
  • Data Extension Send Errors
  • Subscriber Not Receiving Email
  • Bounce Investigation
  • Tracking Mismatch
  • Salesforce Synchronization Issues
28 Marketing Cloud Evolution 7 topics covered step by step.
  • Marketing Cloud Engagement
  • Marketing Cloud Account Engagement
  • Marketing Cloud Next
  • Salesforce CRM
  • AI & Agentforce
  • Cross-Cloud Architecture
  • Marketing Cloud Platform Evolution
13 Projects Project 1 — Airline Management Marketing Automation System · Project 2 — Supply Chain Management Marketing Automation System

Project 1 — Airline Management Marketing Automation System

  • Customer Data Model
  • Booking Data
  • Flight Data
  • Customer Segmentation
  • Email Campaigns
  • Automation Studio
  • Journey Builder
  • AMPscript
  • SQL
  • Personalization
  • Tracking & Reporting

Project 2 — Supply Chain Management Marketing Automation System

  • Customer Data
  • Product Data
  • Order Data
  • Supplier Data
  • Inventory Data
  • Customer Segmentation
  • Automated Campaigns
  • Journey Builder
  • SQL
  • AMPscript
  • API Integration
  • Reporting
29 Real-World Advanced Projects Project 1 — Airline Marketing Automation System · Project 2 — Insurance Marketing Automation System

Project 1 — Airline Marketing Automation System

  • Customer
  • Booking
  • Flight
  • Payment
  • Loyalty
  • Customer Segmentation
  • SQL
  • Automation Studio
  • AMPscript
  • Journey Builder
  • CloudPages
  • API Integration
  • Tracking
  • Reporting

Project 2 — Insurance Marketing Automation System

  • Customer
  • Policy
  • Claim
  • Premium
  • Agent
  • Relational Data Model
  • SQL
  • AMPscript
  • Dynamic Email
  • Journey Builder
  • CloudPages
  • API
  • Tracking
  • Reporting

Hands-On Learning Approach

Learn by doing with a structured, practical approach designed to help you understand concepts deeply and apply them effectively.

  • Practical, concept-driven learning approach
  • Guided exercises and implementation-focused sessions
  • Industry-aligned use cases and scenarios
  • Structured learning with step-by-step guidance

Trusted by 3000+ Learners

Watch a real class before you decide

Not a trailer — actual recorded sessions from this programme, so you can judge the teaching before you spend anything.

Demos unlocked

Marketing Cloud

Marketing Cloud Explained

What Marketing Cloud actually is, in plain English, before any of the tooling.

Careers

Introduction, Career Roadmap & Platform Overview

How the programme opens: the platform, the roles it leads to and the order to learn things in.

Marketing Cloud

Contact Builder, Data Extensions & Attribute Groups

The data model session — the decisions here are the ones you cannot undo in year two.

Marketing Cloud

Filtered & Random Data Extensions

Segmentation in practice: filtered and random data extensions, built on screen.

Projects

SFMC Project Overview

The real-world project the programme builds towards, and how it is scoped.

Projects

SFMC Project Implementation Demo

The project implemented end to end — data, SQL, AMPscript and a journey.

Real Campaign Projects

Project 01

Welcome Journey

Build a multi-step welcome programme with entry criteria, waits and decision splits.

Project 02

Preference Centre

Build a cloud page preference centre wired to your subscriber data.

Project 03

Transactional Messaging

Send order and status messages through the transactional messaging API.

Project 04

Personalised Campaign

Use AMPscript and dynamic content to personalise a send at scale.

Project 05

Automation Pipeline

Schedule imports, SQL queries and filtered sends in Automation Studio.

Project 06

Campaign Reporting

Track open, click and conversion performance and report on it.

Choose the Right Marketing Cloud Training Path

Compare program features, duration, and outcomes to select the track that matches your experience level and career goals.

Essential Training

Mode
Online
Duration
AWAITING
Fees
AWAITING
Email Studio
✓
Journey Builder
✓
Automation Studio
✓
Contact Builder
✓
AMPscript & SQL
✗
Einstein for SFMC
✗
API Integrations
✗
Recordings of Live Class
✓
Resume Building
✓
Mock Interviews
3 Mocks
Live Project Work
✗

SFMC Pro

Mode
Online / Offline
Duration
AWAITING
Fees
AWAITING
Email Studio
✓
Journey Builder
✓
Automation Studio
✓
Contact Builder
✓
AMPscript & SQL
✓
Einstein for SFMC
✓
API Integrations
✓
Recordings of Live Class
✓
Resume Building
✓
Mock Interviews
3 Mocks
Live Project Work
✗

Job Ready Training

Most popular

Mode
100% Offline Mode
Duration
AWAITING
Fees
AWAITING
Email Studio
✓
Journey Builder
✓
Automation Studio
✓
Contact Builder
✓
AMPscript & SQL
✓
Einstein for SFMC
✓
API Integrations
✓
Recordings of Live Class
✓
Resume Building
✓
Mock Interviews
Unlimited Mocks
Live Project Work
✓

AWAITING = pricing and duration to be confirmed by RizeX Labs.

What You Will Achieve After This Program

Learn, build, and prove your skills with real projects, certification, and structured guidance toward job readiness.

Job-Ready Skills

Gain hands-on experience with real Marketing Cloud use cases

Interview Confidence

Crack interviews with mock sessions and real questions

Salary Growth

Move into a pay band that support and non-IT roles rarely reach

Real Project Experience

Work on industry-based Marketing Cloud projects

Resume & LinkedIn

Stand out with an optimised profile and project portfolio

Long-Term Career

Build a future-proof career in enterprise platforms

Real Students. Real Results.

From non-IT, career gaps, and freshers to working in top tech companies

Bhavesh Kadu, RizeX Labs learner
NonITBackground Salesforce Fresher
Coming from a non-IT background, I had zero confidence. RizeX Labs guided me step-by-step, and I landed my first Salesforce job in just 4 months.
Bhavesh Kadu
Rohini J, RizeX Labs learner
CareerGap ServiceNow
“The structured learning, real-time projects and Mock Interviews made everything easy to understand. Mock interviews helped me crack my first job.”
Rohini Juwar
Rajat M, RizeX Labs learner
CareerGap Salesforce
“Switching careers felt risky; I was struggling with a career gap, but the RizeX Labs mentorship and genuine placement support made it possible.”
Rajat Modi
Sachin S, RizeX Labs learner
ServiceNow Fresher
“From confusion to clarity — the industry-ready hands-on training roadmap and support system helped me secure a job quickly.”
Sachin Suroji
163+ Placements in 2025-26 and counting

Next is you

Every name on this page started where you are now.

How people actually got there

Two full stories from this track: where they started, what they learned, and what changed.

01 Salesforce Support Engineer → Salesforce Developer

From ₹4 LPA Support Engineer to ₹13 LPA Salesforce Developer

Mahindra P.

Mahindra came from a small town near Visakhapatnam and completed his Mechanical Engineering degree.

Like many graduates, he started his career in a support role. He was working as a Support Engineer with a salary of ₹4 LPA, but he wanted to move into a development-focused career.

He discovered Salesforce and decided to take the risk of starting something new. Instead of simply learning Salesforce theoretically, he focused on hands-on development, real-world projects, Apex, SOQL, LWC, and interview preparation.

The transition wasn't immediate. There were challenges, interview rejections, and moments of self-doubt. But he continued.

Eventually, Mahindra successfully transitioned from Support Engineering to Salesforce Development. Today, he is working as a Salesforce Developer with a leading Bank GCC, earning ₹13 LPA.

Career journey

  1. Starting point Mechanical Engineering graduate
  2. Year 1 Support Engineer
  3. Starting salary ₹4 LPA
  4. Transformation Salesforce training + hands-on projects
  5. Skills built Admin, Apex, SOQL, LWC, Development
  6. Career transition Support Engineer → Salesforce Developer
  7. Current role Salesforce Developer – Bank GCC
  8. Current salary ₹13 LPA

What changed

Before After
Mechanical Engineering
Salesforce Development
Support Engineer
Salesforce Developer
₹4 LPA
₹13 LPA
Limited development exposure
Strong development skills
Uncertain career direction
Specialized Salesforce career
Your first job doesn't have to be your final career.
— Mahindra P., Salesforce Developer
02 Salesforce IT Support → Salesforce Developer

He didn't change his degree. He changed his skills.

Rahul S.

Rahul started his career in IT Support. He was already working in the IT industry, but most of his day-to-day work involved support activities. He wanted to move into a more technical and development-oriented role.

The biggest challenge was simple: how do you switch careers when you already have a job and responsibilities?

Rahul started learning Salesforce alongside his work. He began with Salesforce fundamentals and gradually moved into Apex, SOQL, Lightning Web Components, automation, integrations, and real-world projects.

Instead of trying to learn everything at once, he followed a structured approach: learn, practice, build, apply, interview.

After building sufficient confidence and project experience, Rahul started applying for Salesforce roles. His efforts paid off. He successfully moved from an IT Support role into Salesforce Development and began building a career around Salesforce.

Career journey

  1. Background IT graduate
  2. Starting role IT Support
  3. Phase 1 Salesforce fundamentals
  4. Phase 2 Admin + configuration
  5. Phase 3 Apex + SOQL + LWC
  6. Phase 4 Real-world projects
  7. Phase 5 Interview preparation
  8. Result IT Support → Salesforce Developer

What changed

Before After
IT Support
Salesforce Development
Support-focused work
Development-focused work
Limited Salesforce knowledge
Hands-on Salesforce skills
Looking for career direction
Specialized technology career
You don't always need to start over. Sometimes, you just need to build the right skills on top of what you already have.
— Rahul S., Salesforce Developer
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Frequently Asked Questions

Clear your doubts and get complete clarity before starting your journey with RizeX Labs.

Do I need Salesforce experience before learning Marketing Cloud?
No. Marketing Cloud is a separate platform and the course starts from fundamentals. Existing Salesforce experience helps with the Marketing Cloud Connect module but is not required.
Do I need to know how to code?
Not to start. AMPscript and SQL are introduced step by step, and most day-to-day campaign work is configuration rather than code.
Do you offer weekend or flexible batches?
Yes. Batches run at different times and intensities, from 1 to 2 hours a day up to full-time. Tell our team your working hours and we will suggest the track that fits your schedule.
Will I get a certificate?
Yes. You receive a RizeX Labs Certificate of Completion, and the tracks are aligned to the official certification paths. Some programmes include a certification voucher — check the programme details above.
What placement support is included?
Resume building, an optimised LinkedIn and Naukri profile, mock interviews with real interview scenarios, profile marketing to our hiring partner network, and interview opportunities. Support continues after training until you are placed.
Are the sessions recorded?
Yes. Every live class is recorded and you keep lifetime access, so you can revisit any session and keep the course material for reference on the job.
What if I miss a class?
Every live session is recorded, and trainers hold separate doubt-clearing sessions, so you can catch up without falling behind the batch.
Can I pay in instalments?
Speak to our team about the payment options available for your chosen track. We will set out what is possible before you enrol, in writing.
Is the training online or offline?
Both. Most tracks run online with live instructor-led classes, and selected programmes run offline from our Pune centre. The format is listed against each track above.
Do you help working professionals who can only study after hours?
Yes — a large share of our learners are working professionals. Evening and weekend batches exist for exactly this, and recordings cover the sessions you cannot attend live.